A letter from Michael Bay to movie theater projectionists is floating around the internet today. Bay is the second director (see also Tree of Life director Terence Malick) in recent weeks to communicate publicly and directly with theaters in regards to projection practices.
Transcript of the letter:
Hello I’m Micheal Bay, Director of Transformers -
Dear Projectionist,
I’m proud to have you presenting Transformers — Dark of the Moon. We worked very hard to make this the very best 3D live action film.
To help counter the recent trend of audiences being underwhelmed by ‘dark dingy’ looking 3D, we have invented various post production processes never before used in this format to enhance sharpness, improve contrast, and render more vibrant colors.
In it critical your projectors play the brightness levels specified for the best results. We also have created a new “Platinum 6 version” of Transformers, for the ultimate in 3D experience, to be played in auditoriums capable of 6-foot lamberts of light on the screen (available to certified auditoriums only).
We are all in this together. Your theatres invested a lot of money in this equipment and we work very hard to deliver a great experience. Projectionists are of ultimate importance because your expertise defines the audience’s experience.
Let’s make the audience believe again.
All the best,
Michel Bay
